Miaozhen Systems Announced Its Investment in MaLogic

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BEIJING, Dec. 15, 2017 /PRNewswire=KYODO JBN/ --

Miaozhen Systems announced that it is going to invest in MaLogic, a tech-based

consulting business firm, and become a shareholder. Miaozhen and MaLogic will

work together to develop advanced technologies for video analysis and image

recognition, in order to track the entire consumer pathway from initial contact

to purchase, and to integrate online and offline data sources to provide

real-time data support to create big data marketing solutions for the retail

industry.

The technique combines the results from consumer behavior analysis with

multidimensional data to guide the optimization of stock strategies in

retailing, precise advertising service, lowering costs of production, supply

and marketing, increase overall ROI and promote rapid business growth.

MaLogic is a tech-based consulting business company co-founded by Eliza Wong,

former CEO of Synovate Greater China, and Royce Yuen, former Ogilvy HK Chairman.

Founded by Wu Minghui in 2006, Miaozhen Systems has realized great business

success through geographical expansion, acquisitions and strategic investments.

Miaozhen devotes itself to promote the development of data and technology in

marketing and provide advertisers with integrated solutions based on data

technology and marketing strategies, and enable enterprises to realize

data-driven growth.

Photo - https://photos.prnasia.com/prnh/20171214/2015381-1

"We are extremely pleased to team up with Miaozhen which is a proven industry

leader," said Eliza Wong, Co-CEO of MaLogic. "We will be co-developing some

exciting IP products that are intended to empower clients to fully leverage the

latest technology for more effective business and marketing management."

"MaLogic is a company made up of outstanding leaders with abundant industry

experience: our vision is to be the driving force of data and technology in

marketing field leveraging our combined advantages." said Wu Minghui, Founder,

Chairman & CEO of Miaozhen Systems.

About MaLogic

MaLogic is a professional services firm with a mission to help companies and

executives to enhance performance and create value. It focuses on market

insights and intelligence, advance brand management, big data analytics and

customer experience strategies.

The MaLogic management is a group of like-minded professionals who are proven

industry leaders in their respective domains. With diverse knowledge and

experience, MaLogic delivers customized solutions to corporations which are

confronting fresh challenges in this rapidly changing market environment.

About Miaozhen Systems

Founded in 2006, Miaozhen Systems is the leading third-party marketing data

technology company in China, concentrating on more efficient corporate

marketing based on the objective data and innovative technology solutions.

Clients cover more than 2,000 brands in the FMCG, daily chemical, catering,

pharmaceutical, automotive, energy, electricity and other industries. With more

than 65% market share, Miaozhen places emphasis on continuous innovation and it

is also the major contributor for national advertising standards in China.

Miaozhen Systems provides a total digital marketing solution Miaozhen Marketing

Cloud, which integrates ad tracking, budget optimization, insight, DMP,

programmatic advertising service and marketing automation, to help clients

improve their returns on investment.

Contact Miaozhen: Fmarket@miaozhen.com

SOURCE: Miaozhen Systems