Mackevision Medien Design GmbH



AsiaNet 57931 (1005)

【デトロイト、シュツットガルト2014年9月19日PRN=共同通信JBN】フォルクスワーゲン・オブ・アメリカ(Volkswagen of America)は、車を立体化してカスタマイズできる画期的なソリューションをウェブサイトvw.comで公開し、米国市場での新車購入方式を激変させた。この新しいウェブサイトはF_BoxファミリーのMackevision技術に基づいている。これによって、メーカーであるフォルクスワーゲンとディーラーは生産および販売のプロセスをかつてないレベルで統合することが可能となる一方、米国の自動車購入者は初めてお見合い機能を通じて、望みにぴたりと合った車を見つけることができるようになった。

 (Photo: http://photos.prnewswire.com/prnh/20140918/706305



ウェンツェル支社長は「フォルクスワーゲン・オブ・アメリカのプラットフォームはお見合いサイトに似ている。車の購入者は自らの要求を正確に入力さえすれば、探し求めている車を見つけることができる」と語った。Mackevisionはフォルクスワーゲン・オブ・アメリカの広告代理店Deutsch Inc.と協力し、このお見合いサイトのイメージを生み出すために用いられたコンセプトを開発、実現した。



Mackevisionに関する詳細はウェブサイトhttp://www.mackevision.com を参照。

Mackevision Medien Design GmbH
Stefanie Griepentrog
Manager Marketing & Communication
ForststraBe 7
70174 Stuttgart
Tel. +49(0)711/93-30-48-26
Fax +49(0)711-93 30-48-90

ソース:Mackevision Medien Design GmbH

Volkswagen of America Presents ‘Dating Site’ for Car Buyers



    Volkswagen of America has launched an innovative configuration solution at
vw.com. which revolutionizes purchasing new cars on the U.S. market. The new
website is based on Mackevision technology from the F_Box family. It gives both
the manufacturer and its dealers an unprecedented level of integration in the
production and sales processes while, for the first time ever, U.S. car buyers
can find exactly the car they want via a matchmaking function.

     (Photo: http://photos.prnewswire.com/prnh/20140918/706305 )

    To date, customers in the U.S. have been able to configure their favorite
Volkswagen online, but their final choice depends on which models their dealer
has in stock. This is what’s known as the ‘best-match principle’. The new
configuration engine on the other hand lets customers make an online selection
from stock that’s actually on the dealer’s lot.  If the desired vehicle is not
obtainable locally, the search is extended to other dealers. As a result, the
new website offers full configuration capabilities. VW customers in the U.S.
can see online exactly the car they’ve chosen before visiting the dealer.

    "The ‘build to order’ process for cars customary in Germany isn’t standard
practice in the U.S. market. That is why Volkswagen of America’s new
configurator is an important innovation for the U.S. car market," explains
Heiko Wenczel, head of the Mackevision branch in Detroit.

    "Volkswagen of America’s platform looks a bit like a dating site," comments
Wenczel. "Car buyers can describe their requirements simply but precisely, so
that they can find just what they’re looking for." Mackevision developed and
implemented the concept used to create images for the dating site in
cooperation with Deutsch Inc., Volkswagen of America’s advertising agency.

    "With our new site, customers don’t need to know our product lineup to find
a car that’s right for them," says Vinay Shahani, VP of brand marketing at
Volkswagen America. "For example, they can search for all red cars, with a
sunroof and navigation for under $250 a month…Or search all cars under $20,000.
It’s hard to believe, but until now you couldn’t do that on a car
manufacturer’s site."

    Mackevision’s F_BOX product family forms the foundation for this
technology. A configuration tool – F_BOX configuration backbone – first
establishes which types of vehicle can be built at all. The tool then stores
this information in rendering scripts, which serve as the logical basis for the
visualization system (F_BOX media server). In turn, it generates a variety of
detailed, layered images of the virtual vehicles. The F_BOX picture shooter
subsequently acts as a web-based, virtual studio. This tool produces 3D images
from virtual product models and adds backgrounds for sales and marketing
purposes without requiring any experience in computer-generated imagery and
without having to install special-purpose software.

    You will find further information at http://www.mackevision.com

    Mackevision Medien Design GmbH
    Stefanie Griepentrog
    Manager Marketing & Communication
    ForststraBe 7
    70174 Stuttgart
    Tel. +49(0)711/93-30-48-26
    Fax +49(0)711-93 30-48-90

    SOURCE: Mackevision Medien Design GmbH