Japanese Ministry of Land, Infrastructure, Transport

Initiation of Nara-Wakayama Poster Campaign in Hong Kong

March.23, 2012

Japanese Ministry of Land, Infrastructure, Transport and Tourism,
Kinki Transport Bureau/
Nara Prefecture/Wakayama Prefecture,

Initiation of Nara-Wakayama Poster Campaign in Hong Kong

Currently, the Japanese government is promoting Visit Japan to attract tourists to appealing tourist sites in Japan. As part of this, March 23, 2012 marks the beginning of a poster campaign with the aim of promoting tourism from Hong Kong to Nara Prefecture and Wakayama Prefecture, which have excellent tourist industries and feature quick access from Kansai International Airport. Information is as follows.

(Photo: http://prw.kyodonews.jp/opn/release/201203213240/)

1. Background/General Information
With the high percentage of repeat visitors to Japan coming from Hong Kong and the great interest in Japan among the people of Hong Kong, this poster campaign has been initiated to let them know about parts of the Kansai area other than just Osaka and Kyoto. Nara Prefecture and Wakayama Prefecture feature not only chances to experience the changing seasons by appreciating exquisite cherry blossoms or picking strawberries and other seasonal fruits, but they are also are filled with a diverse range of outstanding hot spring facilities and accommodation. Beyond that, the region contains three World Heritage Sites.
We have created four posters to showcase what Nara and Wakayama have to offer.

2. Campaign Concept
The main target has been set as women in their 20s and 30s. Posters have been created to introduce representative tourist spots from each of the areas and showing off the appeal of the region.

Size: B1 vertical sheet (103.0cm x 72.8cm), 4 pieces per set
Volume: 500 sets, (2,000 posters)

Offices of major travel agents in Hong Kong; major media outlets    

-Design (see images of http://prw.kyodonews.jp /opn/release/201203213240/)
*Tanise Suspension Bridge
(Totsukawa Village, Yoshino District, Nara Prefecture)
Hanging over the Totsukawa River, one of Japan’s little-known treasures, the Tanise Suspension Bridge is 54 meters high and 297 meters long. It’s Japan’s longest bridge that functions as daily use, and it gives visitors a sensation of the grandeur of the nature of Nara. This poster’s theme also includes the nostalgic appeal of Nara and its old-fashioned local cuisine and hot springs.

*Hasedera Temple
(Sakurai City, Nara Prefecture)
The thoroughly Japanese yet dynamically original design of Hasedera Temple makes it a big hit with tourists from Hong Kong. The theme of this poster includes the appeal of the traditional construction of Nara’s temples and shrines and its creatively designed sweets, which preserve that traditional feeling.  

*Picking Fruit
(Wakayama Prefecture)
Wakayama is Japan’s paradise for fruit lovers. Strawberry picking is one of the various kinds fun visitors can experience at orchards and farms available to visit. This poster features the appeal of Wakayama’s cuisine, including all of the fresh fruit and seafood visitors can enjoy.   

*Experience Adventures with Animals
(Shirahama Town, Nishimuro District, Wakayama Prefecture)
Wakayama Prefecture offers numerous chances to get up close and personal with animals and experience the wonder of nature and of life at places like Adventure World, a theme park that is like a zoo, aquarium, and amusement park all rolled into one, and the whaling town of Taiji. The theme of this poster features the appeal of the Nanki area.

We look forward to the people of Hong Kong experiencing the historical and modern appeal of the rich tourism industry of Nara Prefecture and Wakayama Prefecture — and for them to bring good memories of their wonderful trip back to Hong Kong.