Xifu International Gold Wedding Jewellery Design Competition 2017 Announces Global Cross-Cultural Initiative

PR68285

HONG KONG, April 24, 2017 /PRNewswire=KYODO JBN/ --

The Xifu International Gold Wedding Jewellery Design Competition 2017 is

pleased to announce that it will be forming the Global Alliance of Design

Institutes to help nurture promising jewellery designers around the world.

Aimed at establishing best practices in jewellery design across international

markets, the initiative endeavours to provide a platform for the exchange of

ideas among leading design institutes worldwide to cultivate talent, enhance

creativity and share cross-cultural experiences.

The Global Alliance of Design Institutes was launched at a forum organised by

the Xifu International Gold Wedding Jewellery Design Competition 2017 in

Shenzhen, China, on 19 April 2017.

The forum's panel of industry leaders and design experts warmly welcomed the

initiative. They noted that greater collaboration among learning

establishments, coupled with further research and development, would help

elevate the standard of jewellery designs in the market by infusing local

academic approaches with international perspectives.

Organised by JNA and CJNA of UBM Asia, the World Gold Council and the People's

Government of Yantian District, Shenzhen, the biennial Xifu International Gold

Wedding Jewellery Design Competition aims to usher in a new era in gold wedding

jewellery by encouraging designers from around the world to reflect wedding

traditions and customs through fresh and creative designs.

Panellists at the forum also shared their interpretation of the 2017

competition's theme, "Oneness," to provide aspiring contestants with useful

insights on designing appropriate entries.

The Xifu International Gold Wedding Jewellery Design Competition 2017 is

accepting entries until 31 May 2017. Please see www.xifudesigncompetition.com

for more information.

Media Contact

Althea Long

UBM Asia Limited

Email: althea.long@ubm.com

Tel: +852 2516 1653

Vincent Tang

World Gold Council

Email: vincent.tang@gold.org

Tel: +86 21 2226 1116

Organisers

JNA & CJNA (www.jewellerynewsasia.com / www.cjna.com)

JNA and CJNA are the flagship jewellery publications of UBM Asia's Jewellery

Group. First published in 1983, JNA is the leader in providing up-to-date

international jewellery trade news with an Asian insight. With the rapid

development of China's jewellery market, CJNA was founded in 1994 to connect

Chinese-speaking jewellery professionals with the world's fastest-growing

jewellery market.

World Gold Council (www.gold.org)

The World Gold Council (WGC) is the market development organisation for the

gold industry. Its purpose is to stimulate and sustain demand for gold, provide

industry leadership and be the global authority on the gold market.

WGC develops gold-backed solutions, services and products, based on

authoritative market insight and it works with a range of partners to put ideas

into action. As a result, WGC creates structural shifts in demand for gold

across key market sectors. WGC provides insights into the international gold

markets, helping people to understand the wealth preservation qualities of gold

and its role in meeting the social and environmental needs of society.

People's Government of Yantian District, Shenzhen (http://www.yantian.gov.cn/)

Established in 1998, the People's Government of Yantian District, Shenzhen

(Yantian District) is located in East Shenzhen, adjacent to the Pearl River

Delta. Yantian District continuously promotes the transformation and

advancement of its valuable core industries, such as port logistics, gold

jewellery, tourism and culture, and biotechnology, among others.

Supporting Organisation

Culture, Sports and Tourism Administration of Shenzhen Municipality

(http://www.sz.gov.cn/wtlyjnew/)

Established in 2009, the Culture, Sports and Tourism Administration of Shenzhen

Municipality is a bureau of the Shenzhen Municipal People's Government. The

Administration promotes the development of culture, sports and tourism through

the enhancement of resource utilisation and cultural vitality of Shenzhen City,

the commitment to historical and intangible cultural heritage preservation, and

the enrichment of tourism experiences.

Sponsor

Shenzhen Batar Investment Holding Group Limited (www.batar.cn/)

Shenzhen Batar Investment Holding Group Co Ltd (Batar) is a major gold

jewellery manufacturer. Batar currently owns more than 20 subsidiaries engaged

in various businesses and three independent brands, "Batar Jewelery," "Global

Crown" and "Show King." It has more than 400 franchise and retail stores that

cover more than 85 percent of China.

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SOURCE JNA