Mandom Corp., Osaka City, held a ceremony in Harajuku, Tokyo, on Jan. 28, 2017, to announce winners of the 11th GATSBY CREATIVE AWARDS, including the Greatest GATSBY Award, as part of an event to promote the company's flagship GATSBY brand.  

Outline of the 11th GATSBY CREATIVE AWARDS

Launched in 2006, the GATSBY CREATIVE AWARDS event, now in its 11th year, has grown into one of Asia's largest video commercial competitions for students aspiring to be a professional video creator as well as entry-level students, focusing on GATSBY, the men's grooming brand from Mandom, as the subject for shooting.

Out of a total of 1,472 video commercials submitted by students from Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mongolia, Singapore, Taiwan, Thailand and the U.S., those of the 8 countries and regions were invited to apply, and 25 works were picked for the final screening on Jan. 28 at Harajuku Quest Hall in Tokyo.

At the final screening, Korea's Ajou University team, "ADengers," won the Greatest GATSBY Award with "The Last Pride of Man 2," a video featuring Moving Rubber Spiky Edge with a strong spike-holding power.

While the winning team received an extra prize, their work will be aired on Korean terrestrial TV and also be exhibited at the Cannes Festival of Creativity.

Grand prix: The Greatest GATSBY Award

- To be aired on Korean TV as part of Mandom commercials, date unknown

- To be exhibited at Cannes Festival of Creativity

- 500,000 yen prize money

- Commemorative gift

- Mandom products

Title: The Last Pride of Man 2

Team: ADengers (Korea)

School: Ajou University

Panel's comment: There was a surprise in the middle of this work which made us wonder what was going to come. Eventually, it was well answered at the end by using a product. There was the tag line at the end, as it should be, making it a real model commercial.

Photo: http://prw.kyodonews.jp/prwfile/release/M100411/201702108713/_prw_PI1fl_lCBd6jk7.JPG

Video: http://award.gatsby.jp/11/international/

Runner-up: The GATSBY Award

- 200,000 yen prize money

- Commemorative gift

- Mandom products

Title: Everyone's Spiky

Team: Spiky Platoon (Taiwan)

School: Ming Chuan University

For more information, please visit the GATSBY CREATIVE AWARDS official website:

http://award.gatsby.jp/11/international/