Berjaya Group Introduces State-Of-The-Art Reward App "B Infinite" in Collaboration with Wirecard

PR66828

ASCHHEIM, Germany and KUALA LUMPUR, Malaysia, Dec. 8, 2016 /PRNewswire=KYODO JBN/--

    - Based on Wirecard's mobile payment platform and infrastructure  

    - Users profit from new omnichannel experience  

    Today the Berjaya Group, who is one of Malaysia's largest conglomerates

with a wide range of interests across various business sectors, announces the

launch of the new reward app B Infinite. The mobile application is powered by

Wirecard, one of the global leaders in internet and payment technology. Thanks

to a variety of loyalty and couponing functions, B Infinite offers a

multi-faceted capabilities to its users: functioning as a mobile marketing

platform to find out about the latest local merchant flash deals, payment

gateway and redemption service for its members.

    With the new B Infinite app powered by Wirecard, users will get a detailed

real-time overview of their loyalty points, balance and purchases, allowing

them to have better control and convenience over their own rewarding

experience. In addition to this, users have the ability to manage their own

omnichannel experience through B Infinite. For example, members can personalize

the app through filtering merchant offers by category of interest.

    Yau Su Peng, Director of Retail and Innovation at Berjaya Corporation

Berhad, said, "On the enhanced B Infinite rewards program network, there are

many opportunities for merchants to communicate directly to consumers, as well

as upsell and cross-sell to both consumers and the merchant's customers. As

part of the network, merchants are able to collaborate with global payment

brands MasterCard and Wirecard. This allows them to access tools and abilities

without the need to build anything themselves. I am delighted to now offer

merchants and members this enhanced rewards experience with B Infinite."

    "The B Infinite launch by Berjaya Corporation marked another milestone for

technological innovation. We are delighted that our mobile payment platform and

infrastructure are being selected for this project. We believe that this

initiative, designed for better convenience and control for members will

further entrench Berjaya's engagement with their members", said Markus

Eichinger, Vice President Value Added Services at Wirecard.

    B Infinite builds on the success of BCARD, a member rewards program that

quickly found success from its launch in 2011. To date, the program counts more

than 5 million members, 80 merchants and over 4000 stores nationwide as part of

its network. Wirecard Payment Solutions Malaysia Sdn Bhd, a Wirecard Group

Company, has partnered with Berjaya Group's wholly-owned subsidiary BLoyalty

Sdn Bhd ("BLoyalty") since March 2016.

    About Wirecard:  

    Wirecard AG is a global technology group that supports companies in

accepting electronic payments from all sales channels. As a leading independent

supplier, the Wirecard Group offers outsourcing and white label solutions for

electronic payments. A global platform bundles international payment

acceptances and methods with supplementary fraud prevention solutions. With

regard to issuing own payment instruments in the form of cards or mobile

payment solutions, the Wirecard Group provides companies with an end-to-end

infrastructure, including the requisite licences for card and account products.

Wirecard AG is listed on the Frankfurt Securities Exchange (TecDAX,

ISINDE0007472060,WDI). For further information about Wirecard, please visit

http://www.wirecard.com or follow us on twitter @wirecard.

    About BLoyalty Sdn Bhd & B Infinite:  

    BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corporation Berhad,

owns and manages a customer rewards program known as B Infinite (Formerly

BCARD). Aimed at promoting customer rewards, B Infinite is Malaysia's lifestyle

and brand-focused rewards program, partnering with merchants from various

industries and businesses to offer their members an unparalleled value for

their lifestyle choices.

    B Infinite started out as BCARD and it was launched to the public in Klang

Valley on 15 December 2010 and subsequently nationwide on 30 September 2011. In

July 2016, BCARD was officially rebranded as B Infinite. Today, B Infinite has

a network of more than 80 merchant partners, over 4,000 stores nationwide. The

B Infinite mobile customer loyalty program and mobile wallet payment app can be

downloaded from the Google Play Store for Android users and the ITunes App

Store for IOS users. For the latest promotions from B Infinite merchant

partners, follow BInfiniteRewards/ on Facebook and @binfinitereward on Twitter.

    Wirecard media contact:

    Wirecard AG

    Jana Tilz

    Tel.: +49-(0)-89-4424-1363

    E-Mail: jana.tilz@wirecard.com

SOURCE: Wirecard AG