2016-3-18

SoftBank

SoftBank Releases Its “Disney Style Mobile Service” Web Movie, “Add a little bit of magic to your…

TOKYO, Mar. 18, 2016 / Kyodo JBN/ —

SoftBank Corp.

SoftBank Releases Its "Disney Style Mobile Service" Web Movie, "Add a little bit of magic to your daily lives," Some 1,200,000 Page Views Achieved

– 90-second Movie Made in Single Shot without CG Shows Woman Quickly Changing Clothes to What Looks like Mickey Mouse, Donald Duck, Toy Story, Snow White, etc.-

SoftBank Group Corp. released a Web movie titled "Add a little bit of magic to your daily lives" — themed on "Disney Style" that allows users to customize their SoftBank smartphones into the world of Disney — on Friday, Feb. 19.

Also on Thursday, March 3, the company released a featurette, which shows how the movie "Add a little bit of magic to your daily lives" was made, including secrets behind scenes of a woman quickly changing clothes, and which reveals that all these scenes were recorded in reverse.

(Photo1: http://prw.kyodonews.jp/prwfile/release/M103696/201603178993/_prw_OI1fl_F75IuMup.jpg

(Photo2: http://prw.kyodonews.jp/prwfile/release/M103696/201603178993/_prw_OI2fl_hOuNlbzu.jpg

The theme of the Web movie is "Add a little bit of magic to your daily lives — transform your whole smartphone into the world of Disney." In the movie, a woman who leads an ordinary daily life strays into the world of Disney, becomes spellbound and changes her clothes to those looking like Mickey Mouse, Donald Duck, Toy Story, Snow White and other classical Disney characters, as if she were inspired by these characters. The movie has been highly acclaimed as "very cute" on social networking sites in Japan, and was viewed about 1,200,000 times just over a two-week period from its release.

The entire 90-second movie, including scenes of the woman instantly changing clothes, was filmed in a single shot. In the movie, special clothes were used to show the woman instantly changing clothes one after another without using computer graphics. Since the video was made to be played backward, actors and actresses walked and moved backward during shooting to be recorded in reverse. The way it was staged draws attention from viewers because it was made to ensure that all its scenes appear natural when played in reverse.

The featurette showing how the movie was shot reveals that scenes of women instantly changing clothes are played in reverse.

Disney Style information website:
http://www.softbank.jp/mobile/service/disney-style/

Web movie, "Add a little bit of magic to your daily lives"
https://www.youtube.com/watch?v=yyRjzs5OXiQ

Featurette showing how the movie was made
https://www.youtube.com/watch?v=-SBZ2cNdmec

Details of the movie:
The movie was created on Disney Style’s theme, "Add a little bit of magic to your daily lives — transform your whole smartphone into the world of Disney." In the video, an image on a woman’s smartphone display suddenly changes to "Mickey & Friends." The wall of an office where the woman works suddenly opens and she is invited to the world of Disney, where she becomes spellbound and changes her clothes to a red dress, a striped one-piece suit that looks like Donald Duck and cow-girl-style clothes resembling Toy Story and clothes like those of White Snow, among others. Finally, a prince appears and takes her to a nice white castle.

Overview of the featurette showing how the movie was made:
The featurette showing how the movie was made reveals that the entire video, including scenes of a woman instantly changing clothes one after another, is played in reverse.
If you view the movie, you will find some scenes which indicate that the image is played in reverse, such as those in which confetti rise instead of falling and cow girls move strangely. The featurette also fully shows other secrets behind the shooting of scenes of a woman quickly changing clothes among others.

Images related to the above are available here:
(Photo3: http://prw.kyodonews.jp/opn/release/201603178993/