The Greatest GATSBY Award

2016-2-4

Mandom

10th GATSBY Student CM Award Winners Announced

OSAKA, Japan, Feb. 5, 2016 /Kyodo JBN/ —

Mandom Corporation


10th GATSBY Student CM Award Winners Announced

– Hong Kong Students Win Grand-Prix & Runner-up Award –  

Mandom Corp., of Osaka City, held a ceremony on January 30, 2016, at Quest Hall in Harajuku, Tokyo, to determine, announce and award the winners of the grand prix and runner-up award of the 10th "GATSBY Student CM Awards" featuring the GATSBY men’s grooming brand and products.

Outline of the"10th GATSBY Student CM Awards"  

Mandom invited students of 11 countries and regions, including Canada, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mongolia, Taiwan, Thailand, the U.K. and the U.S., to apply for the company’s film commercial production contest focusing on GATSBY products. A total of 1,559 works were submitted during the application period ended on November 2, 2015.  

Since then, 26 works were selected through the first elimination process by experts and popular voting taken on the web. The representatives of the finally nominated 26 works, who were in Tokyo on January 30 for the final round, presented their works in front of the jury. The grand prix and other awards were given then.  

For more information on the prize-winning works, including the movies, please visit the GATSBY website (http://award.gatsby.jp/hk/). The website has links to multi-language websites covering all participating countries and regions.  

Grand prix: The Greatest GATSBY Award
Extra prizes:
– Exhibition at Cannes Festival of Creativity (Cannes Lions International Festival of Creativity)
– 300,000 yen prize money
– EDIUS video software (courtesy of Grass Valley K.K.), others
– Exposure on terrestrial TV broadcasting in Hong Kong and Japan as part of Mandom commercials (dates undetermined)
Commercial: "Alien Sneeze by Gatsby"
Authors: bupartner (Hong Kong)
School: Hong Kong Baptist University
Jury’s comment: We appreciated the ingenuity of the work’s idea very highly. Technically, the work is yet to be sophisticated and has some room for improvement. However, the idea that a product comes out of an alien’s nose upon sneezing is a bold one, just fitting for a student’s work, and funny.  

Runner-up Award: The GATSBY Award
Extra prizes:
– 150,000 yen price money
– EDIUS software, others
Commercial: "We Do GATSBY Jam"
Authors: TAD (Hong Kong)
School: THEI HK
Jury’s comment: Everything about this work is very well calculated, including dancing on an original tune that is intentionally loose. The work is a good one leaving the impression that the author knew very well what it takes to be loved.  
Guest Judges Award (Shota Matsuda Award) Extra prizes:
– 150,000 yen prize money
– EDIUS, a prize chosen by Mr. Shota Matsuda, others
Commercial: "I Will Follow You"
Authors: Lower-class Men who can’t Graduate (Taiwan)   
School: National Chengchi University  

Standard CM Category Award
Commercial: "GATSBY the Life Saver"
Authors: Jellyfish (Thailand)
School: Bangkok University  

No-Editing CM Category Award
Commercial: "Slippery Fingers on the Keyboard"
Authors: Priyayi (Indonesia)   
School: Sebelas Maret University  

Young GATSBY Award (for senior high school students)
Commercial: "SO COOL"
Authors: Girls (Taiwan)
School: Dao Jiang Senior High School of Nursing and Home Economics  

Visual Award
Commercial: "Painfully Feeling Good"
Authors: Hoda Seminar (Japan)   
School: Showa Women’s University  

Character Awards
Commercial: "styling with my HANDS"
Authors: MNYK (Japan)
School: Chiba University

Commercial: "Just can’t resist it"
Authors: Smelly Black Socks (Taiwan)   
School: Chinese Culture University  

Mandom Award
Commercial: "One Gatsby Five of Ages"
Authors: Filmed in My Room (Japan)
School: Aoyama Gakuin University  

Audience Award
Commercial: "GATSBY the Life Saver"
Authors: Jellyfish (Thailand)
School: Bangkok University

Source: Mandom Corporation