2015-9-18

Seiko Watch

World Class Japanese Artist DJ MITSU THE BEATS Using Seiko Astron as Turntable!

TOKYO, Sept. 18 /Kyodo JBN/ —

Seiko Watch Corporation

World Class Japanese Artist DJ MITSU THE BEATS Using Seiko Astron as Turntable!
Global First! Using Wristwatch for DJ
Seiko, Pioneer of GPS solar watch, Creates Innovative, Epoch-making Movie
"Watch DJ"

Seiko Watch Corporation is pleased to announce the global simultaneous release of the "8X Series Dual-Time" (nine models including one limited edition model) equipped with a dual-time feature to meet the needs of global travelers, as part of the world’s first GPS solar watch series, the Seiko Astron 8X Series, on September 19. To accompany the release, a web movie titled "Watch DJ," which embodies the innovative, high quality, and stylish worldview of the Seiko Astron, was released on August 25 and in approximately three weeks, the movie logged a total of 400,000 views (*1). The behind-the-scenes film, "MAKING of Watch DJ" was also released on September 7.
(*1) Number of views is a total of official YouTube channel and official Facebook site views.

– About the Seiko Astron Web Movie                                        
The theme of this Seiko Astron movie is "technology that excites the world," and it is filled with Seiko’s philosophy that has continued from its founding to the present day, that Seiko "always one step ahead of the rest." For the first time in the world, a watch can take location and time information from GPS satellites and adjust the time zone. The Seiko Astron established the GPS solar watch as a genre. This movie brings the world news of the release of the innovative new Seiko Astron with a DJ who executes a world first, playing turntables using a real wristwatch.

In this movie, Japan’s own world-class DJ, DJ MITSU THE BEATS puts on an amazing performance, manipulating the Seiko Astron like a turntable. The DJ booth is surrounded by a 6.5-meter wide, 3.8-meter tall screen, which projected a time-lapse movie of time-related imagery: the sun, moon, stars, and more. DJ MITSU THE BEATS plays his dynamic yet delicate music, which is synchronized in real time with the projected movie. The music playing on the turntable is synced with hand movement of watch that suggests rolling back time. He changes the playing speed and makes the music play backwards and forwards by scratching, creating a pleasant tune. Meanwhile on the screen, the projected sun as well as the time axis are completely under his control. Enjoy this innovative movie the likes of which no one has ever seen before, produced by Seiko Astron.

– Seiko Astron Web Movie Outline                                          
Title : Seiko Astron "Watch DJ"
Release Location : Seiko Astron Website
http://www.seiko-astron.com/8x_dual-time/
Movie URL : https://youtu.be/fnVsyJlWZAs

– Seiko Astron Web Movie Making-of Footage Outline                        
Title : Seiko Astron "MAKING of Watch DJ"
Release Location : Seiko Astron Website
http://www.seiko-astron.com/8x_dual-time/
Movie URL : https://youtu.be/rDPPgv_q2c8