Japanese

2015-6-18

istyle

Japan’s Largest Cosmetics Portal @cosme Announces @cosme BEST COSMETICS AWARDS 2015 Spring/Summer

TOKYO, June 18 /Kyodo JBN/

istyle, Inc.


Japan’s Largest Cosmetics Portal @cosme Announces @cosme BEST COSMETICS AWARDS 2015 Spring/Summer

The website @cosme, which is managed by istyle Inc. (First Section of Tokyo Stock Exchange, Company Code: 3660) and is the largest cosmetics/beauty portal website in Japan, posted the results of the "@cosme BEST COSMETICS AWARDS 2015 Spring/Summer" on June 18, 2015.


The "@cosme BEST COSMETICS AWARDS 2015 Spring/Summer" were given to the best new products put on sale between November 1, 2014 and April 30, 2015. Awards were given to the top debut cosmetics and beauty products to have gained the support of the members of the @cosme community, as demonstrated by their reviews and contributions to the site during that half-year period. The awards were compiled by @cosme, which combined a large number of member reviews and opinions with @cosme’s unique analysis to create a list that reflects the opinions of the users, without the influence of industry experts or product manufacturers.

For more information on rankings, please visit websites below:
-Japanese – http://www.cosme.net/bestcosme/2015_half
-English – http://us.cosme.net/BestcosmeRankings
-Simplified Chinese – http://cn.cosme.net/BestcosmeRankings
-Traditional Chinese – http://tw.cosme.net/BestcosmeRankings
-Korean – http://kr.cosme.net/BestcosmeRankings  

How winners were chosen:
The winners of the 2015 Spring/Summer @cosme BEST COSMETICS AWARDS were chosen by considering the reviews and scores submitted by @cosme users, as well as how many reviews were submitted for each product, to determine how much buzz a product generated after launch.

Consideration period: November 1, 2014 to April 30, 2015
Products considered: 3,960*
Total reviews considered: 57,259

*Includes cosmetics, OTC products, and other beauty items. For products listed in multiple categories on @cosme, editors looked at the quality and content of the reviews across categories to decide eligibility for awards.

Special sale campaign:
The English-language cosme.com (https://www.cosme.com/en/) will offer a cosme.com limited edition set to celebrate the 2015 Spring/Summer @cosme BEST COSMETICS AWARDS.

About @cosme:
The @cosme website is Japan’s largest portal for cosmetics and beauty products, with more than 12 million user posts and a database of 250,000 products comprising 28,000 domestic and foreign brands. With more than 11 million visitors per month, @cosme sees over 280 million monthly page views on a variety of web devices, meaning the reviews and discussions on @cosme reach a wide, growing audience.

Website: http://us.cosme.net/BestcosmeRankings

About istyle Inc.
Head office: Minato-ku, Tokyo


Source: istyle, Inc.