Volvo Cars Takes Luxury to a New Level Unveiling Lounge Console in Shanghai

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GOTHENBURG, Sweden, Apr. 20 / PRN=KYODO JBN/ --

    - With photo

    Volvo Cars has unveiled a new concept that takes executive in-car luxury to

a new level at the Shanghai Motor Show. Labelled the Lounge Console, the

concept offers busy chauffeur-driven business people the ultimate executive

accessory; a compact and versatile solution to expanded storage and comfort.

The Lounge Console replaces the front passenger seat, providing a wealth of

functions and amenities.

    To view the Multimedia News Release, please click:

    http://www.multivu.com/players/English/7496751-volvo-lounge-console/

    "We started this work by looking at the executive lifestyle. With our

progressive approach to premium design and functionality we analyzed the needs

and perspective of the chauffeur driven executive, designing the car around him

or her in the spirit of our brand's aim," said Thomas Ingenlath, Senior Vice

President Design at Volvo Car Group. "A key element in our thinking was how to

make the available interior space work for the occupants in an optimal and

luxurious fashion. Removing the passenger seat enabled us to create an open

space that dramatically changes the dynamics of the interior and led to a

firework of ideas and new possibilities."

    Having performed ethnographic research to establish the unexpressed and

unmet needs of people with a high-profile lifestyle, the designers at Volvo

Cars looked at how such needs might be met in one combined offer.

    "The intention with this concept is to showcase two things - firstly that

Volvo Cars is aware of the needs of our executive customers and secondly, that

with design innovation and modern materials we can effectively create a

passenger experience that is unique in the premium car segment." added Thomas

Ingenlath.

    The Lounge Console incorporates features designed to enhance the in-car

experience. Volvo Cars' designers provide a large work table which opens to

reveal an illuminated vanity mirror, including a storage tray for jewelry and

personal accessories or make-up. The table rotates 90 degrees and

simultaneously powers forward to display a large 17" media screen for a full

in-car theater experience. Below the cushioned leg rest is an additional area

for shoes. For added security Volvo Cars has included a lockable storage box.

The removal of the front passenger seat allows for full forward vision creating

a uniquely spacious environment.

    "People who are on the move and have a hectic lifestyle going from event to

event or meeting to meeting need some space, some luxury time, and the

opportunity to relax and refresh themselves for the next engagement. This is

ultimately what the Lounge Console is designed to facilitate," concluded Thomas

Ingenlath.

    Volvo Car Group in 2014

    For the 2014 financial year, Volvo Car Group recorded an operating profit

of 2,252 MSEK (1,919 MSEK in 2013). Revenue over the period amounted to 129,959

MSEK (122,245 MSEK). For the full year 2014, global sales reached a record

465,866 cars, an increase of 8.9 per cent versus 2013. The record sales and

operating profit cleared the way for Volvo Car Group to continue investing in

its global transformation plan.

    About Volvo Car Group

    Volvo has been in operation since 1927. Today, Volvo Cars is one of the

most well-known and respected car brands in the world with sales of 465,866 in

2014 in about 100 countries. Volvo Cars has been under the ownership of the

Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of

the Swedish Volvo Group until 1999, when the company was bought by Ford Motor

Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.

    As of December 2014, Volvo Cars had over 25,000 employees worldwide. Volvo

Cars head office, product development, marketing and administration functions

are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is

located in Shanghai. The company's main car production plants are located in

Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are

manufactured in Skovde (Sweden) and Zhangjiakou (China) and body components in

Olofstrom (Sweden).

    Note to Editors:

    A picture/s accompanying this release is available through the PA

Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or

viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

    (Logo: http://photos.prnewswire.com/prnh/20140522/683630 )

    (Photo: http://photos.prnewswire.com/prnh/20150420/739009 )

    Contact

    Stefan Elfstrom

    Media Relations Manager

    Corporate Communications

    Volvo Car Corporation

    Dept. 50250/PVH50

    Goteborg

    Sweden

    Telephone +46-31-3251878

    Stefan.elfstrom@volvocars.com

    http://www.multivu.com/players/English/7496751-volvo-lounge-console/

SOURCE: Volvo Car Corporation