UNCOVER TRUTH Inc., the provider of the "USERDIVE" tool for analyzing user experience (UX) on websites, has appointed Mr. Tamotsu Kamata, Japan coordinator for the Mobile Content Forum as its board member and Chief Globalization Officer (CGO) in a move to prepare the company for developing overseas markets in earnest.  

* About the addition of new CGO and overseas market development:

By the addition to its board of Mr. Kamata who has wide-ranging experiences in the Mobile Content Forum that supports the mobile content industry, UNCOVER TRUTH will enter overseas markets taking advantage of startup assistance programs of the city of Barcelona as well as partnering with Malaysia's Multimedia Development Corporation, aiming at cooperating with local companies in future. At the Mobile World Congress Barcelona recently, we have initiated discussion with one of the MSC Malaysia ICON developers on market access collaboration between Japan and Malaysia.

We will put the following plans into practice in the immediate future.

- Participating in the Marketing Week Live 2015 to be held in London in late April.

- Cooperating with a top-notch IT consultancy firm covering entire Europe.

- Holding a private show targeted at Southeast Asian markets.

About Mr. Tamotsu Kamata

Mr. Kamata, born in 1967, spent abroad four of the eight years he worked for Tomen Corp. He then moved to Barcelona to set up Cyberclick Agent. He has helped major Japanese firms, including Bandai, NTT DOCOMO Inc. and GREE Inc., develop their businesses in Europe.

* About UNCOVER TRUTH

With the "USERDIVE" analysis tool capable of analyzing websites based on quantitative and qualitative data under its belt, UNCOVER TRUTH has begun to provide "USERDIVE for Apps," the website analysis tool capable of analyzing the behavior of users using native apps and also succeeded in making customer services out of plan-do-check-act (PDCA) projects.  

USERDIVE provides functions for website improvements specific to individual users, including "Mouse Heatmaps" for identifying what attracts users by visualizing mouse movements. We will help our users maximize the effect of web-based marketing by making the PDCA cycle shorter and, for the benefit of end users or consumers, we will help build websites that are easy to use and fun to experience.  

* Company profile

Name: UNCOVER TRUTH Inc.

Website: http://userdive.com/

Representative director: Keizo Ishikawa

Lines of business: Web/mobile marketing, UI and UX consulting, web/mobile development and production

Established: April 24, 2014  

* Our achievements and goals

USERDIVE, introduced to the web and mobile markets in 2014, has been installed at Kakaku.com Group and over 200 other major service websites, including some having achieved over 200% improvements in the conversion rate (CVR). In Japan, similar functions are now being offered for the first time for use with native apps. We will continue with our service development efforts with its sights firmly focused on developing overseas businesses.