Baselworld 2015 Strengthens its Leadership Position

PR59983

BASEL, Switzerland, Mar. 27, 2015 /PRN=KYODO JBN/ --

Baselworld 2015, THE global trendsetting event for the watch and jewellery

industry, concluded today on a positive note after eight intensive and

memorable days. The biggest and most prestigious brands in the world, the

finest retailers and the global press once again united under one roof and

capitalised on the myriad of business and networking opportunities that are

exclusive to Baselworld. A record number of press attendees underlined the

relentless growth of interest in the show.

Universally acknowledged as the one unmissable trendsetting event for an entire

industry, Baselworld is the only show that unites key players from all sectors

from around the world: watchmaking, jewellery, diamonds, gemstones and pearls,

as well as machines and suppliers. The undisputed premier event once again saw

1,500 brands unveil and showcase their innovations and creations. With

marginally fewer buyers present (-3% vs 2014), Baselworld 2015 had around

150,000 attendees (including representatives from exhibiting companies, buyers,

journalists and other visitors) from over 100 countries. They felt the pulse of

the industry, discovered the novelties, and purchased the latest collections

which will set the trends for the coming year.

More than 4,300 (+ 7.5% vs 2014) representatives of the press from over 70

countries attended the show. These numbers signify a new all-time record

further underscoring the international interest in the show. In keeping with

Baselworld's wide reach and universal attractiveness, a livestream of the

opening press conference was broadcast and followed by some 3,000 journalists

from all over the world.

A RESILIENT, RESPONSIVE AND CREATIVE INDUSTRY

The show has been a positive one for the watch and jewellery brands. With

resilience, responsiveness and creativity, the industry continues to lead the

way forward such that the attractiveness and interest that this sector creates

continue growing. Nowhere else are more innovations, creations and new

collections revealed than at Baselworld - all the elements that make this show

THE trendsetting event worldwide.

Reflecting on this year's edition of Baselworld, Francois Thiebaud, President

of the Swiss Exhibitors' Committee, said he was reminded of the show's rich

history and the evolution from its simple roots to the superlative event it is

today. "Baselworld is universally acknowledged as the premier event for the

global watch and jewellery industry. What makes it exceptional is that

Baselworld is the only show that fully reflects the excellence of the industry

by uniting everyone from the smallest to the largest brands representing every

sector; and it offers each of these a prestigious platform to present

themselves in the best light."

Summarising his impression of this year's show, Mr Thiebaud said that the

feedback he had received from brands over the course of the eight days, leaves

him "convinced that this year will be a positive one for the industry because

everyone has continued to innovate, not just with creating products, but also

with intensifying communication with the media and buyers".

Commenting on the value of the show, Karl-Friedrich Scheufele, Co-President of

Chopard, is of the opinion that "Baselworld continues to be the major milestone

in the year, allowing us to meet and work with all our major clients around the

globe. Our press meetings are equally important and increasing every year".

This opinion was also shared by Thierry Stern, President of Patek Philippe, for

whom Baselworld continues to be the most important annual event where "we get

to meet all our partners and the entire global network in a concentrated time".

Mr Stern found this year's show to be "an excellent edition that was really

successful in terms of numbers and the interest in our products from retailers

and the press".

Enthusiastic about Baselworld and the success of the LVMH Group at this year's

show, President of the group's watch division, Jean-Claude Biver, said that for

their brands, TAG Heuer, Hublot and Zenith, "the results are excellent and we

are above all our expectations".

SHINING SUCCESS FOR DIAMONDS, GEMSTONES & PEARLS TRADE

Baselworld goes beyond the world of watches and jewellery as it is also the

leading global event for diamonds, gemstones and pearl merchants. The best

players and dealers from around the world participate in Baselworld because of

the immense audience it attracts among which are the biggest customers from all

markets.

First time Baselworld exhibitor, Shanghai Kimberlite Diamond Co., Ltd, very

enthusiastically praised the value of their participation. "This is the first

time we've exhibited at Baselworld and we can honestly say this is the one and

only show that offers us so many unique opportunities. In the course of the

eight days we were able to maximise the effect of our participation as we met

with the most important buyers from all over the world and talked to the most

significant journalists. All in all, this has been a tremendously successful

show for both our brand and our business," said Kimberlite Chairman Dong

Liusheng.

PRESS ATTENDANCE AT BASELWORLD 2015 SETS NEW RECORD

More than 4,300 (+ 7.5 % vs 2014) of the world's financial press, major

dailies, lifestyle publications, all the trade press, the biggest TV channels

and key players in the field of social media from over 70 countries attended

the show to be among the first to discover those innovations and creations

unveiled at Baselworld. With everyone from magazine editors seeking to discover

cutting-edge trends and innovative designs to bloggers who deliver up-to-date

editorials to consumers in every corner of the planet, the international press

once again played a major role in creating an unrivalled global impact and

underlining the show's premier position for the watch and jewellery industry.

BASELWORLD - NEVER CEASING TO INNOVATE TO MEET EVOLVING REQUIREMENTS

Summing up the successful conclusion of the 2015 edition of this superlative

show, Sylvie Ritter, Managing Director of Baselworld, said that "Baselworld is

the heart of a whole industry which spreads throughout the entire world from

here. This statement is becoming increasingly true with every year that passes,

as Baselworld strengthens its position as the leader year after year". Further

reflecting on what makes this show the one unmissable event for the entire

industry, Ms Ritter very clearly states: "This envied and enviable position has

to be defended untiringly; that's why Baselworld moves forward every year,

improving convenience and impact, and never ceases to innovate to meet the

constantly evolving requirements."

THE NEXT BASELWORLD WILL BE HELD FROM 17 - 24 MARCH 2016

Press Contact    Loraine Stantzos

                 +41(0)582062264

Internet         http://baselworld.com

E-mail           press@baselworld.com

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Picture material for Baselworld is available to download free of charge at:

http://baselworld.com

Source: Baselworld / MCH Group