LINE partners CyberSource to Enhance the Convenience of LINE Pay's Global Payment Services

PR59690

TOKYO, Mar. 3, 2015 /PRN=KYODO JBN/ --

LINE partners with CyberSource to enable full range of world-class payment and

fraud management services for its mobile payment service LINE Pay globally

CyberSource, a Visa Inc. company (NYSE: V), and one of the world's largest

providers of eCommerce payment management services, today announced a strategic

partnership with LINE Corporation, a Japan-based Internet services and mobile

applications (app) company. This agreement will allow LINE, a mobile messenger

service app, to enhance the convenience of its mobile payment service -- LINE

Pay.

Through this partnership, LINE will leverage CyberSource's payment management

platform to enable its full suite of payment and fraud management services for

its mobile payment service LINE Pay. Via CyberSource's global payment gateway,

LINE will be able to process online payments from multiple card brands and

issuers, as well as certain alternative payment methods. These solutions enable

LINE to advance their business globally in a scalable and secure manner.

Since the launch of LINE in 2011, the service has grown globally across 230

countries and regions. As LINE Corporation's core business platform, the app

helped the company obtain an international presence by consistently rolling out

and expanding innovative and convenient services, integrating various social

elements in its app features -- including LINE stickers, LINE family apps, LINE

GAME and LINE camera. The mobile messaging service app has 181 million monthly

active users as of January 2015[1].

"With global smartphone penetration per capita expected to increase more than

three times by 2017 from that in 2011[2], we recognize that there is great

opportunity for growth in the mobile industry," said Takeshi Idezawa, Chief

Operating Officer of LINE Corporation. "We are constantly looking to work with

partners with an established worldwide presence and vast experience so that we

can provide quality service to today's digitally-savvy consumers. With our

entry into the mobile payments market, we are now able to empower our customers

with more choices and flexibility in online payments. On top of that, we are

also able to protect their interests with CyberSource's payment security

expertise. We strongly believe this will be pivotal in helping us accelerate

our global growth."

In addition to global payment services, LINE will also have access to secure

payment acceptance and comprehensive fraud management services via the

CyberSource payment management platform. This means LINE will be able to

provide payment security, with users' sensitive payment data residing in

CyberSource's secure data centers, as well as process a wider spectrum of

payment methods.  LINE Corporation will also be able to leverage CyberSource

Decision Manager, the fraud management tool which features the World's Largest

Fraud Detection Radar, to pinpoint fraud faster, more accurately and with less

manual intervention.

"We are pleased to work with LINE Corporation to safeguard customers' interest

by building a scalable and safe online payment environment, while improving

end-to-end customer experience," said Poon Khye Wei, Regional Director, Greater

China and Korea, CyberSource. "We look forward to helping LINE achieve not only

its business objective of global expansion, but also to enable the company to

streamline and optimize its payments operations via a consolidated single

platform."

About CyberSource

CyberSource, a wholly-owned subsidiary of Visa Inc., is a payment management

company. Over 400,000 businesses worldwide use CyberSource (

http://www.cybersource.com/asiapacific )and Authorize.Net (

http://www.authorize.net/ )brand solutions to process online payments,

streamline fraud management, and simplify payment security. The company is

headquartered in Foster City, California and maintains offices throughout the

world, with regional headquarters in Singapore, Tokyo, Miami / Sao Paulo and

Reading, U.K. CyberSource operates in Europe under agreement with Visa Europe.

For more information, please visit http://www.cybersource.com/asiapacific.

About LINE Corporation

LINE Corporation is based in Japan and develops and operates the LINE app for

smartphones. Since launching in June 2011, the LINE app has grown into a global

service used in 230 countries and regions, ranking first in the free app

category in 69 countries. LINE offers free one-to-one and group messaging, as

well as free domestic and international voice and video calls. LINE also

includes a wide array of social elements such as fun and expressive stickers, a

personal Home, a Timeline, and numerous LINE family apps, including LINE games

and LINE camera. For more information about LINE, please visit

http://linecorp.com/en/.

[1] LINE Corporation, LINE Corporation Announces 2014 Fiscal Year Results (

http://linecorp.com/en/pr/news/en/2015/915) January 29, 2015

[2] Statista -- The Statistics Portal, Smartphone user penetration as

percentage of total global population from 2011 to 2018 (

http://www.statista.com/statistics/203734/global-smartphone-penetration-per-capita-since-2005/

)

For media queries, please contact:

Felicia Ang

Ying Communications

+65-9113-9636

felicia.ang@yingcomms.com

SOURCE  CyberSource