2014-9-3

P&G Japan

P&G Japan Launches Web Exclusive Video Featuring Impossible Laundry Experiment

KOBE, Japan, Sept. 3 /Kyodo JBN/ —

Procter & Gamble Japan K.K.

P&G Japan Launches Web Exclusive Video Featuring Impossible Laundry Experiment, "BEAUTIFUL LIFE – Life and Dirt -" of Ariel Science Plus

–     Craziest Video Ever in History of Laundry, Ariel Science Plus Which Currently Airs TVCM with "Sudden Stain Machine" and Appears in Various Media –

–     Video Showcases Sudden Stains in Life in Experimental Style –


The popular detergent brand "Ariel" from Procter & Gamble Japan K.K. (headquarters: Kobe City) has launched the web exclusive video "BEAUTIFUL LIFE – Life and Dirt -."

The video higlights various sudden stains through a special machine called, "sudden stain machine." The budget spent over the production cost to prove the strong cleaning power of Ariel Science Plus even without bleach(*1) is over 40 million JPY ($385,000). The video is directed by Yuichi Kodama, who has won the Grand Prix in all 3 major advertising awards. Although the content is about soiled laundry, the video looks like a beautiful short movie. Please enjoy the video which extends beyond the realm of science with a hint of philosophical touch, and refreshes your feeling.

(Video: http://www.myrepi.com/tag/ariel-products-aipg#movie )  


Video Information
The craziest machine ever in the history of laundry? Is it possible to wash away sudden stains in life without bleach (*1)?

–     Title: Laundry Science Ariel BEAUTIFUL LIFE – Life and dirt –
–     Director:Yuichi Kodama
–     Special Page: http://www.myrepi.com/tag/ariel-products-aipg#movie
–     Youtube URL: http://www.youtube.com/watch?v=BOpszhPMCOA&feature=youtu.be
–     Launch date:  Aug. 1, 2014
–     Footage: 120 seconds
–     Story Summary:
A scientist states his perspective about "life being a series of sudden stains." As he walks through the machine, he encounters the sudden stains in daily life, such as mustard, coffee, mud and wine. Contrary to his philosophical way of talking, his lab coat is full of stains by the time he finished walking through. But still, he has a very confident look on his face because he can wash away all the stains with Ariel alone, even without bleach. He puts on his fully cleaned lab coat and starts talking again.

(*1) Researched by P&G Lab, March 2014.


About Ariel
The campaign "Laundry Science Ariel" started in June 2013. With the power of science, the brand can overcome the laundry issues that you have given up, and washes away the laundry myths. The advertising series with this strong brand has now reached its 10th milestone. The passionate and intelligent scientist faces various issues that housewives encounter, and resolves refreshingly with his slogan "Impossible? Possible with Ariel!"


About Procter & Gamble Japan
Headquarters: 1-17 Koyochonaka, Higashinada, Kobe City, Hyogo Prefecture,
Zip code: 658-0032, Japan