GfK Wins Morocco Tender for Electronic TV Audience Measurement and Extends Radio Audience Measurement Contract in Switzerland

PR57423

NUREMBERG, Germany, June 23 /PRN=KYODO JBN/ --

    GfK has won a tender with Morocco's joint industry committee, CIAUMED, to

deliver an electronic TV audience measurement (TAM) service in Morocco. Morocco

is well known in the MEA region for its expertise in TAM and is the first

country in North Africa, and the second in the whole continent, to operate an

electronic TAM system. On top of this, GfK has also been awarded a 3-year

extension on its current radio audience measure (RAM) contract in Switzerland.

    GfK has been commissioned by CIAUMED, the joint industry committee

representing the TV stations, agencies and advertisers of Morocco, to deliver a

new electronic television audience measurement service. The state-of-the-art

system employs GfK's universal metering system, TV Loggers, which gave

outstanding performance in the field test that formed an integral part of the

tender process in Morocco and is being successfully used in Lebanon.

    Mr Reda Taleb, President of CIAUMED explains: "After a thorough and

professional selection process, our JIC has selected GfK to operate TV audience

measurement, according to the highest international standards. This project has

immense value for Morocco, providing the very latest techniques and

cutting-edge technology for measurement of TV consumption. This will deliver

significant benefits for our media industry in terms of fast, accurate and

highly reliable data and market insights."

    Stefan Raum, global head of GfK's Audience Measurement and Insights

division, comments: "We are proud to bring our global experience in audience

measurement to Morocco and to introduce our innovative electronic solutions and

high-tech client software in this dynamic country. We will work in close

cooperation with CIAUMED gradually to introduce new features, while respecting

existing conventions in the market. Our success in winning the Morocco tender

further strengthens GfK's position as becoming the leading television ratings

provider in the Arab world."

    In Switzerland, Mediapulse AG (a subsidiary of Mediapulse Foundation) has

also signed up GfK for a further 3 years, to measure the official national

statistics on radio consumption up until 2016. Switzerland is a forerunner in

Europe in having electronic radio audience measurement. GfK has been providing

radio audience measurement services in Switzerland since 2001. The new contract

is a prolongation of the contract signed in 2009, and sees GfK monitoring 1,012

individuals daily, via its Mediawatch service, based on a panel of 26,312

individuals who are rotated through the daily monitoring.

    GfK is a major provider of audience measurement services globally, with

over 40 years of experience in this highly specialized area. GfK currently

delivers TV rating services in Austria, Belgium, Germany, Lebanon, the

Netherlands and Portugal and has also recently signed major contracts in Brazil

and the Kingdom of Saudi Arabia. For radio audience measurement, GfK currently

operates in several countries, including Australia, Austria, Switzerland,

Ukraine, Romania, Belgium and the Netherlands.

    For more information, please visit http://www.GfK.com or follow GfK on

Twitter: https://twitter.com/GfK_en

    Contact:

    Jan Saeger

    GfK Corporate Communications

    T +49-911-395-4087

    jan.saeger@gfk.com

    SOURCE: GfK