Partners of Food Ingredients Portfolio Reaping Rewards

PR57419

AMSTERDAM, July 22/PRN=KYODO JBN/--

    New scheme offers event exhibitors loyalty benefits

    A brand new loyalty scheme is being rolled out throughout 2014 to recognize

and reward those companies who supported the Food ingredients brand in 2013.

    (Logo: http://photos.prnewswire.com/prnh/20130723/629764-a )

    The Fi Global Partnership Programme is raising the partners' profile

through a range of benefits, providing them with extra exposure and brand

awareness across the portfolio of Food ingredients events in 2014. This

includes promotion on all Fi show websites, on-site branding at all shows,

feature in all show catalogues, coverage in e-marketing and on social media,

and the opportunity to invite VIPs to the calendar's key event, Health

ingredients Europe 2014. A key element of the programme is the global exposure

it offers partners across international food and beverage markets, and the

platform it provides them to extend their reach into new and existing markets.

    This is the first year of the programme, and members are to be renewed

annually. The 15 companies who met the entry criteria and were chosen for the

inaugural edition were: BASF, Brenntag, Cargill, DKSH, DSM, Dohler, Gelita,

Glanbia GNT, JK Sucralose Naturex, Nexira, Roquette, Rousselot, and Tate & Lyle.

    Head of Marketing at GNT, Guido de Jager is delighted to be part of the

scheme, commenting: "GNT highly appreciates becoming a UBM 2014 Fi Global

Partner - the 2014 events will be an integral part of our marketing activities,

and being involved in the Global Partnership Programme 2014 solidifies our

position at the tradeshows we are participating in while offering an additional

benefit in those regions where we are further developing. GNT would like to

thank UBM for these extra opportunities."

    Matthias Beur, Portfolio Director, Food ingredients Global, commented on

the benefits and hopes of the scheme: "With the Global Partnership programme,

are aiming to underline the importance of our key partners of the Food

Ingredients portfolio. We are very proud to have such a strong link to the most

important players of the global food ingredients industry, and we worked hard

to provide substantial benefits for them through that scheme. Our global

partners will be visible at all Fi and Hi shows worldwide via our online, email

and print channels. We are using our strength as the most global portfolio of

events in

the industry, to put our partners in the spotlight and provide them with a 365

audience only we can deliver. The programme demonstrates that we are proud to

call each company participating in the scheme our partner and we look forward

to working with the companies on delivering world class shows and conferences

in the coming years."

    The scheme coincides with the launch of the Fi Global brand, the umbrella

brand for a portfolio of marketing solutions products, including event, print

and digital. These include Food ingredients Europe, Health ingredients Europe,

Health ingredients Japan, Food ingredients Asia-China, Food ingredients

Philippines, Food ingredients Vietnam, Food ingredients Asia, Food ingredients

India, Food ingredients Istanbul and Food ingredients South America, Food

ingredients Conferences, Ingredients Network and International Food ingredients

(IFi) magazine.

    About Fi Global - the trusted route to market since 1986

    Food ingredients was launched in Utrecht, The Netherlands, in 1986. Its

portfolio of live events, publications, extensive data, digital solutions and

high-level conferences are now established throughout the world, providing

regional and global platforms for all stakeholders in the food ingredients

industry. Over 500,000 people have attended our shows over the years, with

billions of Euros worth of business created as a result. With over 25 years of

excellence, our events, digital solutions and supporting products deliver a

proven route to market, with a truly global audience.

    For more information about the Food ingredients Portfolio please visit:

http://www.figlobal.com.

    About the Organiser

    UBM Live connects people, and creates opportunities for companies across

five continents to develop new business, meet customers, launch new products,

promote their brands and expand their markets. Through premiere brands such as

Fi, NuW, MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and

many others, UBM Live exhibitions, conferences, awards programs, publications,

websites, training and certification programs are an integral part of the

marketing plans of companies across more than 20 industry sectors. UBM Live is

a division of United Business Media (LSE: UBM.L, http://www.ubm.com), a leading

global B2B media provider with 6,500 staff in 40 countries. Incorporated in

1918 as United Newspapers Limited, we live by the motto: "We explore, we

exceed, you excel."

    For more information about UBM Live, please visit: http://www.ubm.com.

    SOURCE: UBM Live