2012-3-23

Japanese Ministry of Land, Infrastructure, Transport

Initiation of Nara-Wakayama Poster Campaign in Taiwan

Initiation of Nara-Wakayama Poster Campaign in Taiwan

NARA and WAKAYAMA, March 23/KYODO JBN/–

Currently, the Japanese government is promoting Visit Japan to attract tourists to appealing tourist sites in Japan. As part of this, March 23, 2012 marks the beginning of a poster campaign with the aim of promoting Taiwanese tourism in Nara Prefecture and Wakayama Prefecture, which have excellent tourist industries and feature quick access from Kansai International Airport. Information is as follows.

(Photo: http://prw.kyodonews.jp/opn/release/201203213243/)

1. Background/General Information
With the high percentage of repeat visitors to Japan coming from Taiwan and the great interest in Japan among Taiwanese people, this poster campaign has been initiated to let them know about parts of the Kansai area other than just Osaka and Kyoto. Nara Prefecture and Wakayama Prefecture feature not only chances to experience the changing seasons by appreciating exquisite cherry blossoms or picking strawberries and other seasonal fruits, but they are also are filled with a diverse range of outstanding hot spring facilities and accommodation. Beyond that, the region contains three World Heritage Sites.
We have created four posters to showcase what Nara and Wakayama have to offer.

2. Campaign Concept
The main target has been set as women in their 20s and 30s. Posters have been created featuring female models introducing representative tourist spots from each of the areas and showing off the appeal of the region.

-Scale
Size: B1 vertical sheet (103.0cm x 72.8cm), 4 pieces per set
Volume: 1,000 sets (4,000 posters)

-Addresses
Offices of major travel agents in Taipei, Taichung, and Kaohsiung; major media outlets    

-Design (see images of http://prw.kyodonews.jp/ opn/release/201203213243/)
*Nara-machi
(Nara City, Nara Prefecture)
The design of this poster follows a theme of the appeal of Nara that goes beyond just temples and shrines. Visitors can stroll through the old-fashioned townscape, enjoy a cup of tea in an elegant, old-fashioned Japanese home-style cafe, and buy various cute little items.

*Hozanji Temple
(Ikoma City, Nara Prefecture)
Nara features many spots where the natural environment still remains and contains much history and many traditions. Among these, aside from just the famous temples, shrines, and landscapes, there are what Japanese people call "power spots," which are said to be imbued with some kind of spiritual power. This poster’s theme is the temples and pathways known as places, which possess the unique mysterious spirituality of Japan.

*Hongu Hot Springs Resort Area
(Tanabe City, Wakayama Prefecture)
Wakayama is an area representing Japan’s hot spring resorts. The theme of this poster is the appeal of Wakayama, which offers an experience of the best of the only-in-Japan culture of hot springs, plus the opportunity to enjoy a wide variety of fresh seafood and delicately prepared Japanese cuisine.

*Kumano Kodo Pilgrimage Path
(Kumano City, Wakayama Prefecture)
The Kumano Kodo Pilgrimage Path traces the way to the three main shrines of Kumano, collectively call the Kumano Sanzan. This path has been designated as a World Heritage Site. This poster’s theme is the mysterious spirituality that visitors can experience by walking the path while wearing the clothing worn by Japanese medieval aristocrats and soaking up the ancient atmosphere.

We look forward to the people of Taiwan experiencing the historical and modern appeal of the rich tourism industry of Nara Prefecture and Wakayama Prefecture — and for them to bring good memories of their wonderful trip back to Taiwan.

Source:
  Japanese Ministry of Land, Infrastructure, Transport and Tourism,
  Kinki Transport Bureau/
  Nara Prefecture/Wakayama Prefecture